Policy

Responsible Use Policy

Fluxera 5.0 changes how a person appears on camera. That is useful, and it is also the kind of capability that does real harm when it is misused. This page sets out exactly what a licence permits, what it forbids, and what happens when the line is crossed. It forms part of the licence agreement.

Last updated 1 August 2026.

Who we license to
Licences are issued to a named person or organisation and bound to a specific machine. Every application is reviewed by a human. We do not sell anonymously, we do not sell through resellers, and there is no instant download.
What you must have
Documented consent from every person whose likeness is used, or a valid rights agreement covering that likeness. If you cannot show it, you do not have it, and the licence does not cover the work.
Disclosure
Where the law, a platform policy, or ordinary honesty requires you to say that footage has been synthetically altered, you must say so. This applies with particular force to news, current affairs, and anything a viewer would reasonably take as an unaltered record.
Local law
Biometric and likeness law varies widely — Illinois BIPA, the EU AI Act transparency obligations, and a growing set of national digital-likeness statutes all bite differently. Compliance in your jurisdiction is your responsibility, and the licence does not override it.

Permitted

  • Creators altering their own appearance on their own streams and recordings.
  • Digital doubles, stunt replacement and continuity work with the performer's written consent.
  • Campaign and market variants where the talent's contract covers the derived use.
  • Source protection in journalism, where the alteration is disclosed.
  • Research, evaluation and internal testing on footage you own.

Prohibited

  • Any use of a person's likeness without their consent.
  • Sexual content of any kind, and any content whatsoever involving minors.
  • Impersonation for fraud, financial gain, or identity misuse.
  • Synthetic footage presented as authentic news or documentary record.
  • Political content presented as an authentic recording of a real person.
  • Defeating identity verification, biometric authentication or KYC checks.
  • Harassment, defamation, or the production of material intended to humiliate.
Enforcement

What happens if this is breached

Licences are machine-bound, so a breach is traceable to an account. Where we have credible evidence of prohibited use we suspend the licence immediately and without refund. Where the conduct appears criminal — fraud, material involving minors, non-consensual intimate imagery — we report it to the relevant authority and cooperate fully with any investigation.

We would rather lose a sale than see this technology used to erode trust in what people see. That is not a marketing line: it is why applications are reviewed by a person and why we decline some of them.

Reporting misuse

If you believe Fluxera 5.0 has been used against you or someone you represent, email support@fluxeraailabs.com with as much detail as you can. Reports involving a person's likeness are treated as urgent and answered by a human.

Questions about a specific use case?

Tell us what you want to make. If it is outside the policy we will say so plainly, and if it is inside it we will tell you what documentation you need.

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