We build the strategy first. Then we build the system that runs it.
Automation without a strategy just makes you inconsistent faster. We work out what your marketing should be doing — audience, positioning, channels, funnel — then build the system that runs it.
Automating the wrong thing.
Buying a tool that posts for you is easy. Knowing whether it should be posting at all — right channel, right message, right point in the funnel — is the hard part.
Automate an unclear strategy and you get more of something that was not working. Output goes up, results don't.
So we do it in the order that works: strategy, then system.
Working out what should happen.
Before anything is automated, we build the plan. Real strategic work, not a workshop that produces a slide deck.
Market & audience
Who actually buys, what they are solving for, and what they compare you against.
Positioning & message
What you say, why it differs from your competitors, and the language that carries it.
Channel strategy
Which channels are worth your effort and which are not. Saying no is part of the deliverable.
Funnel design
First contact to customer, mapped stage by stage, with the job each touchpoint is doing.
Content plan
Themes, formats, cadence, and the specific pieces that serve each funnel stage.
Measurement
The few metrics that indicate whether it is working — and the ones to ignore.
Deliverable: a documented strategy any competent marketer could execute. Yours either way.
Building the system that executes it.
With the strategy fixed, the automation has something to be built against. Every workflow executes a specific part of the plan.
Three rules we hold to.
Volume on its own is easy and worthless. These are the constraints that keep the output worth publishing.
A human approves anything carrying your name.
Every workflow producing public content has a review checkpoint. Fully automated publishing is a reputational risk.
Volume is not the goal.
Automation makes it trivial to produce more. That is usually the wrong use of it.
Every workflow reports on itself.
You need to see what it did and what it cost. Everything we ship logs its actions and spend.
How it runs.
A monthly rhythm with a named owner on both sides, so nothing sits waiting on a meeting nobody booked.
Strategy Sprint
Phase one only. Full documented strategy, yours to keep.
Strategy + Build
Strategy, then the automation that runs it. Deployed and handed over.
Retained
Ongoing strategy and automation capacity as channels and campaigns shift.
Show us your funnel. We'll show you where it leaks.
Forty minutes, no charge. We map your current marketing against the audience you actually want, and tell you which part to fix first.
- A prioritised list of automatable processes
- An honest estimate of hours and cost saved
- What we would build first, and why